Club Riot started because Pride gear felt loud in all the wrong ways — seasonal, overexplained, and strangely timid the rest of the year.
This brand is for people who don’t need a month or a memo to know who they are. The goal was never to build a personality brand or explain every choice. It was to make clothes that feel good, say something, and don’t ask you to perform while wearing them.
Everything here is made with intention — from the fabrics to the messages to what we leave unsaid. If you’re picking up on that, you’re already getting it.